We have increased the number on Internet Leads that we are purchasing each day. The leads we buy are also sold to up to five other agents. This means that we are only going to write a small percentage of them, and the quicker we contact them with a price- the greater the likelihood of our success.
We need to turn these quotes out like a factory.
We seldom actually get to speak to the person live; so the price we send them by email and snail mail, and on their answering machine must be our best offer.
We need to offer a price that gets the person interested enough to call us back.
If our quote is very high, they will not return our call.
Here are some simple rules to follow.
Age of Driver Sex Age of Auto What to Quote
16 – 30 M Any Auto Basic limits of Liability
16 – 24 F Any Auto Basic limits of Liability
25 + __ F 2006 or newer Basic Limits Of Liability
or Full if they asked for it
30 + _ M 2006 or newer Basic Limits Of Liability
or Full if they asked for it
At any age, if the rate for full is more than $800, then only quote Liability only.
If you think that the quote your emailing might be an exception then add
“Call Us for a Full Coverage Quote” in the comments.
Showing posts with label Leads. Show all posts
Showing posts with label Leads. Show all posts
Tuesday, June 29, 2010
Doing Web Quotes from Internet leads
1. Each morning Sharon will pull these off the computer. If Sharon is away that day I will assign someone else to print them, and divide them up so we can have many people working on them at once.
2. You need to work out the best quote we have available to us. Remember to always quote “20/40/15” limits (if they later tell us they wanted a quote at higher limits we will happily requote them). Check to see if they want liability or full coverage. If you are not sure and it is an “Old” car, 10 years and older, assume that they want liability only. Then take our best rate and then multiply it by .95 (That will result in a 5% savings). Lower the down payment to 15% of a years premium or $30% of a 6 month. Always check to see if they have prior insurance. If they don’t have insurance, then we can’t give them the discount. If they have a policy that is currently running give them the “With Previous” discount. Mark on the front of the sheet the date their policy expires. They might be looking to switch now, but more likely they will want to start when their current coverage ends.
3. Then call them to try to sell insurance. Offer our best price. If they do not say “YES” then ask them what other rates they have gotten. Lets try to beat their best quote. COME TO ME IF YOU NEED TO LOWER THE PRICE EVEN LOWER TO BEAT A COMPETITORS PRICE.
4. After that we must Email and send a quote to each one who does not buy.
5. If they expire more that 30 days in the future, then FILE The QUOTE IN THE MONTH THAT THEY EXPIRE otherwise put them in the BROWN FOLDER.
6. Later in the day these will get a follow up call. This is important because most Emails are read at work, but most of the phone numbers are night time home numbers.
7. Teona will repeat this again in the afternoon,
2. You need to work out the best quote we have available to us. Remember to always quote “20/40/15” limits (if they later tell us they wanted a quote at higher limits we will happily requote them). Check to see if they want liability or full coverage. If you are not sure and it is an “Old” car, 10 years and older, assume that they want liability only. Then take our best rate and then multiply it by .95 (That will result in a 5% savings). Lower the down payment to 15% of a years premium or $30% of a 6 month. Always check to see if they have prior insurance. If they don’t have insurance, then we can’t give them the discount. If they have a policy that is currently running give them the “With Previous” discount. Mark on the front of the sheet the date their policy expires. They might be looking to switch now, but more likely they will want to start when their current coverage ends.
3. Then call them to try to sell insurance. Offer our best price. If they do not say “YES” then ask them what other rates they have gotten. Lets try to beat their best quote. COME TO ME IF YOU NEED TO LOWER THE PRICE EVEN LOWER TO BEAT A COMPETITORS PRICE.
4. After that we must Email and send a quote to each one who does not buy.
5. If they expire more that 30 days in the future, then FILE The QUOTE IN THE MONTH THAT THEY EXPIRE otherwise put them in the BROWN FOLDER.
6. Later in the day these will get a follow up call. This is important because most Emails are read at work, but most of the phone numbers are night time home numbers.
7. Teona will repeat this again in the afternoon,
Friday, April 23, 2010
Please List the Exact Source
In an attempt to bring in more leads, we have added another “Lead Source”- InsureMe.com
In order for me to figure out which company’s leads are bringing in business, I need to know where the lead came from.
Keep in mind, after one day we do not have the original quote sheet any longer; so we have to be able to “Tell” when we reprint.
That means the info must be “In the computer.”
Select Netquotes if it is a NetQuote lead, InsureMe.com if that is the course, or Internet lead if InsuranceLeads.com.
Urban leads are separate, and get listed as Urban.
.
In order for me to figure out which company’s leads are bringing in business, I need to know where the lead came from.
Keep in mind, after one day we do not have the original quote sheet any longer; so we have to be able to “Tell” when we reprint.
That means the info must be “In the computer.”
Select Netquotes if it is a NetQuote lead, InsureMe.com if that is the course, or Internet lead if InsuranceLeads.com.
Urban leads are separate, and get listed as Urban.
.
Monday, November 23, 2009
Rechecking Web Quotes
We get more than 90 web quotes per day; these cost us thousands of dollars per month. It is for this reason that we need to provide the most competitive quote possible. The information coming in on the web quotes are often incomplete or inaccurate; so we are going to work out a present quotes based on providing the lowest possible price.
Only a small percentage of the people will actually start the insurance, at the time the customer states that they want to buy the policy we need to take the complete application. This will involve checking back to confirm that the info used and assumptions made, were in fact correct.
If at the time you take the application you find the rate is going to be more than $25 higher than what we quoted, you need to show that order to Larry before you order the coverage. If I am not here, show it to Jerry or Sharon.
It might be necessary to switch the carrier and or to “Resell” the policy to reflect the actual cost of the policy.
Only a small percentage of the people will actually start the insurance, at the time the customer states that they want to buy the policy we need to take the complete application. This will involve checking back to confirm that the info used and assumptions made, were in fact correct.
If at the time you take the application you find the rate is going to be more than $25 higher than what we quoted, you need to show that order to Larry before you order the coverage. If I am not here, show it to Jerry or Sharon.
It might be necessary to switch the carrier and or to “Resell” the policy to reflect the actual cost of the policy.
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